Where my overthought, under-edited, and occasionally unpublishable words come to live. Research threads that got out of hand. Ideas I couldn’t not write. Too sharp, too spicy, or too inconvenient for anywhere else.
-
The Abandonment of Taste
—
Filed Under:UncategorizedWhen everything looks like art and art asks nothing.
-
AI Is Optimizing You Into Obscurity
—
Filed Under:UncategorizedThe actual competition is in share of mind and memory.
-
The Upheaval of Generational Language
—
Filed Under:UncategorizedWhy language is borderless and platform-first.
-
Meet Me Between The Escalators
—
Filed Under:UncategorizedA reflection on malls and sense of belonging.
-
-
The Social Media Driven Collapse of Generational Segmentation
—
Filed Under:PublishedClinging to these outdated segments is not just lazy, it’s inefficient, inaccurate and can be dangerous.
-
Why Brand Aura Trumps Storytelling
—
Filed Under:UncategorizedThis is yet another article to say that the old adage is still true—content is king.
-
The Olympic-sized Consumer Behavioral Shift We Should Talk About
—
Filed Under:PublishedWelcome to the era of solo streaming.
-
The Majority of Men in the U.S. Now Use Skincare Products
—
Filed Under:QuotedGuys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That’s up from 31% who said the same just two years ago.
-
Digiday’s definitive, if not exhaustive, 2023 artificial intelligence glossary
—
Filed Under:QuotedArtificial intelligence has the advertising industry bewitched, with agencies and clients alike clamoring to understand what AI can do for their strategies and marketing stunts.