The dumping grounds for one-off personal research projects, a few takes that are too hot for professional publications and reposts of words I shared elsewhere. For the more spitfire bite sized thoughts, find me on social media.
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The Social Media Driven Collapse of Generational Segmentation
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Filed Under:PublishedClinging to these outdated segments is not just lazy, it’s inefficient, inaccurate and can be dangerous.Â
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Why Brand Aura Trumps Storytelling
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Filed Under:UncategorizedThis is yet another article to say that the old adage is still true—content is king.
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The Olympic-sized Consumer Behavioral Shift We Should Talk About
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Filed Under:PublishedWelcome to the era of solo streaming.
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The Majority of Men in the U.S. Now Use Skincare Products
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Filed Under:QuotedGuys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That’s up from 31% who said the same just two years ago.
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Digiday’s definitive, if not exhaustive, 2023 artificial intelligence glossary
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Filed Under:QuotedArtificial intelligence has the advertising industry bewitched, with agencies and clients alike clamoring to understand what AI can do for their strategies and marketing stunts.
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Getting Into The Metaverse Isn’t Hard… If You Play the Game Right
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Filed Under:PublishedIn its simplest definition, the metaverse is a virtual world with big dreams to become the virtual world.
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Why Rely On People When You Can Use A Super Smart Bot?
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Filed Under:PublishedThinking beyond the meme-making machine. At the time of writing, ChatGPT is down due to high demand, thereby confirming that the below was written by an actual human who is clacking away on a keyboard.