Category: Published
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The Social Media Driven Collapse of Generational Segmentation
Clinging to these outdated segments is not just lazy, it’s inefficient, inaccurate and can be dangerous.
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The Olympic-sized Consumer Behavioral Shift We Should Talk About
Welcome to the era of solo streaming.
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The Majority of Men in the U.S. Now Use Skincare Products
Guys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That’s up from 31% who said the same just two years ago.
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Digiday’s definitive, if not exhaustive, 2023 artificial intelligence glossary
Artificial intelligence has the advertising industry bewitched, with agencies and clients alike clamoring to understand what AI can do for their strategies and marketing stunts.
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Getting Into The Metaverse Isn’t Hard… If You Play the Game Right
In its simplest definition, the metaverse is a virtual world with big dreams to become the virtual world.
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Why Rely On People When You Can Use A Super Smart Bot?
Thinking beyond the meme-making machine. At the time of writing, ChatGPT is down due to high demand, thereby confirming that the below was written by an actual human who is clacking away on a keyboard.