Author: brandius
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The Social Media Driven Collapse of Generational Segmentation
Clinging to these outdated segments is not just lazy, it’s inefficient, inaccurate and can be dangerous.
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Why Brand Aura Trumps Storytelling
This is yet another article to say that the old adage is still true—content is king.
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The Olympic-sized Consumer Behavioral Shift We Should Talk About
Welcome to the era of solo streaming.
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The Majority of Men in the U.S. Now Use Skincare Products
Guys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That’s up from 31% who said the same just two years ago.