Author: brandius
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The Abandonment of Taste
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Filed Under:UncategorizedWhen everything looks like art and art asks nothing.
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AI Is Optimizing You Into Obscurity
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Filed Under:UncategorizedThe actual competition is in share of mind and memory.
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The Upheaval of Generational Language
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Filed Under:UncategorizedWhy language is borderless and platform-first.
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Meet Me Between The Escalators
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Filed Under:UncategorizedA reflection on malls and sense of belonging.
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The Social Media Driven Collapse of Generational Segmentation
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Filed Under:PublishedClinging to these outdated segments is not just lazy, it’s inefficient, inaccurate and can be dangerous.
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Why Brand Aura Trumps Storytelling
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Filed Under:UncategorizedThis is yet another article to say that the old adage is still true—content is king.
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The Olympic-sized Consumer Behavioral Shift We Should Talk About
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Filed Under:PublishedWelcome to the era of solo streaming.
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The Majority of Men in the U.S. Now Use Skincare Products
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Filed Under:QuotedGuys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That’s up from 31% who said the same just two years ago.
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Digiday’s definitive, if not exhaustive, 2023 artificial intelligence glossary
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Filed Under:QuotedArtificial intelligence has the advertising industry bewitched, with agencies and clients alike clamoring to understand what AI can do for their strategies and marketing stunts.