In effort to build hype about a secret new product that Shell assisted in developing through innovative sciences, we partnered with Shell’s internal team to create an interactive and social space. This provided their team wit the ability to take part in the process through social tagging, creative storytelling, and competitive engagements.
Interactive quizzes, unique motion graphics, and live video feeds coupled with a strict IE8 requirement were just some of the technical obstacles faced. With a tight deadline and a remarkable Shell design team, we were able to take part in creating something that had massive impact on company morale.
Team Role: Digital and UX Director, Technical Project Manager