After being partners with Perry’s Steakhouse & Grille for over 10 years and watching them open new locations in the Houston market every year, we reached a new opportunity of growing across the United States. The challenge was to keep from the chain-restaurant trap and ensure that each location delivered a quality and unique dining experience per location.
Throughout our service with Perry’s, we developed the overall brand and messaging which served to be the boilerplate for every piece of material designed and produced. Over time, the digital needs for Perry’s grew along with trends that pointed to the ability to review restaurants online and the expectations to book reservations through web services.
Strong strategies in social media, email marketing, OpenTable efforts, and for the website were built to work and support each other. All digital efforts have received numerous awards for strategy and creative work over the years. The power and insights of a strong email marketing campaign resulted in online reservations growing from 2,840 to 3,620 in less than a year with email subscriptions jumping to over 81,000 followers.
With every outside channel pointing to the website, it was key to redesign something that would fall into step with the customer journey. The website was set-up to highlight each individual Perry’s location in a way to fully capture that specific locations unique offerings and atmosphere. Based on analytics, we knew having a mobile enabled site was going to be key and that users were looking for the the fastest way to make reservations.
Team Role: Digital and UX Director, Design Support